Persuasive technology
说服性技术，由 B.J. Fogg 提出的交互技术类别，旨在以非强制方式有目的地改变用户的态度或行为，常用于商业、安全、健康等领域，常见策略包括提升自我效能、提供定制化信息、触发决策、引导流程。
English Definition
"A class of interactive technologies (B.J. Fogg) designed to intentionally but non-coercively change users' attitudes or behaviors, commonly applied in commerce, safety, and healthcare via strategies such as self-efficacy enhancement, tailoring, decision triggers, and guided processes."
用法说明 · 针对中文母语者
也译作"劝导式设计"或"说服式设计"；在汽车 IVAs 中常用于引导安全驾驶行为。
常见错误
- ·与 manipulative（操纵）混用
- ·忽视"non-coercive"这一关键限定
真实用例 · 3 条
"Fogg et al. (2009) suggested the use of a computer as a persuasive tool, which is a typical way to look at computers as tools or instruments."
"Although there are no universal theories of persuasion, there are four general ways in which computers persuade users as a tool, i.e., by increasing the self-efficacy, providing tailored information, triggering a decision making, or simplifying or guiding people through a process."
"Computers may persuade users to do tasks in various areas of application, such as commerce (to buy a product), safety (to drive safely), or healthcare (to quit a bad habit for better health)."