DesignLex
/产品设计/monetization
论文进阶

monetization

变现/货币化,产品或平台中收入生成机制的设计,包括商业模式选择、支付流程以及把用户行为转化为收入的激励手段。

English Definition

"The design of revenue-generating mechanisms in a product or platform, including the choice of business model, payment flows, and incentives that convert user activity into income."

用法说明 · 针对中文母语者

在产品/平台设计语境中,monetization 强调「机制设计」而非单纯「赚钱」;常和 monetization model(变现模式)一起出现,如广告、订阅、打赏、创作者基金等。

真实用例 · 2

"we found that their strategies for professional development on TikTok included monetizing for profit, honing skills for competency, and socializing to build networks."

论文Pipeline extracted — review needed·在研究结果中把「monetizing for profit」列为职业发展的策略之一

"These include the recognition of BlindTokers' accessibility work by professional stakeholders, the adoption of more equitable monetization models by sponsors, the construction of safe and inclusive networking spaces by the TikTok platform, and the sharing of resources by public sectors on TikTok."

论文Pipeline extracted — review needed·在设计启示部分呼吁赞助方采用更公平的变现模式
由 pipeline 自动采集,待人工 review