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Likability

好感度(Likability),主观 UX 评价指标,衡量用户对 agent 或界面的喜欢/偏好程度,是人–agent 交互研究中最常用的结果变量之一。

English Definition

"A subjective UX evaluation metric measuring how much a user likes, enjoys, or prefers an agent or interface; commonly used as an outcome variable in human-agent interaction studies."

用法说明 · 针对中文母语者

在 EVA/虚拟人研究中,likability 与 empathy、trustworthiness、social presence 等并列作为主观量表维度;不要简单译为「喜欢」。

常见错误

  • ·译为「可爱」或「喜爱度」都会丢掉它作为 UX 评价指标的学术含义

真实用例 · 3

"it remains unclear which emotional intensity feedback rule maximizes user likability."

论文Pipeline extracted — review needed·Abstract 中作为研究目标变量

"Participants rated EVAs' likability, empathy, and reported their expected EVAs."

论文Pipeline extracted — review needed·Method 中说明主观评价指标

"far fewer studies have addressed the question of emotional intensity, that is how strongly an EVA should express an emotion within a given category to maximize user likability."

论文Pipeline extracted — review needed·Introduction 中再次强调 likability 作为评估目标
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